The PNI Platform is built with a true separation of the logic, application and design layers of the technology, which in laymen’s terms, gives PNI the ability to deliver retail customers complete customization and differentiation in a timely and dedicated manner. Each customer is free to design the experience they need for their customers while being able to turn features on and off at will while PNI still leverages the cost effectiveness of one core code base. The end result of this massive build out of technology is the PNI Platform allows PNI to conduct a TRANSACTIONAL business across many media types both ONLINE and IN-STORE.