Content Strategist and Copywriter

PNI Digital Media is looking for a copywriter that is a marketer and creative person at heart to join the Vancouver Marketing team.

Content Strategist and Copywriter

The Content Strategist & Copywriter plays a vital role in supporting PNI's clients content, SEO and copywriting initiatives by working with the Marketing team.

Duties and Responsibilities

  • Working on a yearly strategy for progressing the blog/content sections for PNI clients
  • Schedule in blog posts each month with necessary tags and imagery
  • Copywriting video tutorial scripts, user experience flows, guides for product builders, etc.
  • Work on creative briefs for PNI client email newsletters
  • Routinely auditing PNI's client websites for copy consistency, enriching content and finding new SEO improvement opportunities
  • Reviewing, summarizing, and analyzing customers feedback reports
  • Collaborating on PNI marketing and social media initiatives
  • On-going creative writing for marketing banners for PNI client websites
  • Working with the Senior Marketing Manager and Product Managers to identify product and marketing opportunities
  • Working on SEO improvements for each PNI client
  • Providing monthly reporting on primary and secondary SEO keywords
  • Build and maintain excellent relationships with internal and external stakeholders
  • Assisting in market research and writing creative briefs

 Skills and Qualifications

  • Diploma in Communications, Marketing or English Undergraduate Degree
  • Minimum of 1-2 years copywriting, communications or marketing work experience
  • Competency in SEO and social media best practices
  • Extremely well organized, detail oriented, creative, and energetic
  • Ability to work under pressure and meet tight deadlines
  • Strong writing and verbal communication skills
  • Agency experience is an asset
  • Retail experience is an asset
  • Excellent Excel, PowerPoint, Word, and Outlook skills