Marketing Specialist

The Position

PNI is looking for an intermediate level marketing specialist full time to help support PNI's client marketing initiatives by planning and executing integrated marketing campaigns and programs. The successful candidate will be technically savy, with at least 3 years in a previous marketing role. This role can be extremely busy at times and requires someone who is excels at juggling multiple projects at a time.

Duties and Responsibilities

  • Develop day-to-day marketing relationships with major client accounts
  • Write creative briefs for creative development and manage projects through to completion, while working with internal copywriter to create engaging content
  • Coordinate design, production and implementation of online marketing campaigns and promotions
  • Use a data-driven approach to create digital marketing strategies for clients
  • Build and manage relationships with internal teams: creative, product management, account management, development, etc.
  • Plan, maintain and update internal and client marketing schedules
  • Support business decisions by providing product, industry, market, and competitive analyses
  • Analyze clients' websites sales performance, usability, competitiveness, and marketing effectiveness and provide recommendations
  • Work with Marketing Manager and Product Managers to identify product and marketing opportunities
  • Support Marketing Manager in client facing presentations
  • Report, track and optimize digital marketing campaigns
  • Document and create a library of competitors' marketing activities
  • Assist Marketing Manager in implementing process improvement initiatives as necessary

Skills and Qualifications

  • Bachelor's Degree or Diploma in Marketing, or equivalent work experience
  • Previous digital marketing experience in a tech environment
  • Previous experience partnering with Tier 1, global or national brands
  • Experience managing external creative and digital marketing agencies and suppliers
  • Ability to and experience in driving marketing campaigns, product roadmaps, market requirements and customer research
  • Google Analytics and product performance reporting skills
  • Competency in SEO, PPC, email and social media best practices
  • Extremely well organized, detail oriented, creative, and energetic
  • Ability to work under pressure and meet tight deadlines
  • Strong written, verbal and interpersonal communication skills
  • Agency and/or retail experience is an asset
  • Excellent Excel, PowerPoint, Word, and Outlook skills
  • Ability to travel occasionally for client meetings is required