Analytics Tagging Specialist

PNI Digital Media is looking for a bright, enthusiastic Analytics Tagging Specialist to fulfill a 6 month contract with the ability to be extended or converted to permanent.  This role is responsible for developing and implementing digital analytics tagging solutions across various web properties. The Specialist will be responsible for analysis, development, testing, implementing, and supporting Agile Delivery and Analytics teams.

Position responsibilities:

  • Implement tagging for data capture to track digital marketing efforts to determine brand and campaign effectiveness
  • Design, implement, and document customized analytics digital tagging/tracking specifications for digital content
  • Develop and publish Tag Management metrics, ensure tag audits are conducted and results published on regular basis, track and manage all tag requests (internal and external) end-to-end
  • Manage various Tag Management platforms/solutions together with team members
  • Coordinate data ingestion feeds and web tag updates while ensuring data quality and accuracy
  • Handle data preparation and data analysis portions of various projects
  • Ensure accuracy of results produced from digital tags as a result of data analysis
  • Performs other related duties as assigned.


  • Bachelor of Science in Computer Science or Business
  • 3+ years of relevant work experience including development in agile delivery teams
  • Experience with Google Analytics & Enhanced Ecommerce required
  • Experience with Omniture/ Adobe Analytics required
  • Experience with Google Tag Manager required
  • Experience with Adobe Tag Management required
  • Working knowledge of common business software applications such as MS Office (Word, PowerPoint, Excel, Project, Visio, Visual SourceSafe, etc.) required
  • Must be a detail-oriented, creative thinker with excellent analytical and problem-solving skills
  • Experience with JavaScript to implement custom digital tagging preferred
  • Experience querying data by writing SQL for analysis preferred
  • Experience with Business Intelligence tools such as Tableau and Domo preferred
  • Experience with Digital Media and exposure to web optimization strategies preferred
  • Requires independent completion of work with sound judgment and discretion
  • Ability to work on multiple projects and deliverables at the same time and work effectively in a team environment