SEO Specialist

We are looking for an experienced and motivated SEO expert to build and execute a best-in-class, results-oriented, and sustainable SEO program for each of our retailer clients. The successful candidate will bring to the table a deep understanding of search channel acquisition strategies and all aspects of SEO (on-page, off-page and technical); a thorough and up-to-date understanding of the search landscape, how search engines work, how to successfully get a web property crawled and indexed, and what the proven ranking factors are; and a basic understanding of web development technologies.

Reporting to the Director of Retail Strategy & Growth and working closely with internal teams including Product Management and Marketing, the SEO Specialist will help our retailer clients realize their search channel's potential. The focus will be on driving growth in organic traffic, conversions, and revenue.

Responsibilities: 

  • Act as the subject matter expert on SEO and search acquisition strategies
  • Develop, manage, execute, and measure practical and impactful SEO initiatives, focusing specifically on organic search
  • Analyze websites and apps in the context of SEO, and identify opportunities to improve on keywords, content, structure and markup, technical performance, domain authority, backlinks, etc., for search
  • Align SEO initiatives with the business and product roadmaps
  • Communicate and document SEO project scope, requirements, and deliverables
  • Contribute to the growth of organic traffic, conversions and revenue
  • Establish search performance benchmarks and metrics that align with business goals
  • Monitor and evaluate search performance results, and communicate actionable insights
  • Conceptualize and implement SEO testing strategies to uncover opportunities, optimize performance, and build on previous learnings
  • Identify and recommend solutions to technical challenges such CMS templates, page markup, and server related issues, during SEO implementation
  • Stay on top of industry trends; educate your peers and clients on the search landscape and SEO best practices

Qualifications and Skills: 

  • Proven SEO experience, with a focus on organic search, preferably within the ecommerce space
  • Expert knowledge of on-page, off-page and technical SEO techniques, as well as the key enablers of SERP ranking
  • Proven experience in improving SERP ranking, visibility and click-through rates for websites and/or mobile apps
  • Proven experience in contributing to revenue, conversions and key performance metrics through SEO and search marketing initiatives
  • Proven experience in competitive and audience research, site audits, technical analysis, backlink analysis, keyword research, and keyword planning and optimization
  • Proven experience in acquiring inbound links and linking domains
  • Ability to measure, identify and communication SEO-driven results and ROI
  • Fundamental knowledge of web technology, including web and/or app development, HTML, client or server side technology, such as JavaScript and PHP
  • Fundamental knowledge of digital marketing, including customer acquisition strategies, content strategy, email marketing, social media marketing
  • Proficiency in tools such as Google Analytics and Search Console, Moz, Ahref, Screaming Frog
  • Strong attention to detail, and excellent verbal and written communication skills
  • Ability to think strategically and tie outcomes to goals and objectives
  • Have a passion for SEO and search marketing