Marketing Specialist

The Position:

PNI is in search for a Marketing Specialist to help support PNI's client marketing initiatives by planning and executing integrated marketing campaigns and programs. The key focus of the role will be to manage the email marketing, paid search and various campaign initiatives for key clients.

Duties and Responsibilities

  • Manage email marketing programs for key clients including the strategy, creative briefs, submissions and reporting
  • Develop and build paid search campaigns
  • Write creative briefs for creative development and manage projects through to completion, while working with internal copywriter to create engaging content
  • Coordinate design, production and implementation of online marketing campaigns and promotions
  • Use a data-driven approach to create digital marketing strategies for clients
  • Build and manage relationships with internal teams: creative, product management, account management, development, etc.
  • Take initiative in staying ahead of new marketing trends and pitching ideas to PNI’s retail partners
  • Support business decisions by providing product, industry, market, and competitive analyses
  • Develop and implement launch and go-to-market plans for new products and campaigns, working with all departments to execute
  • Analyze clients' websites sales performance, usability, competitiveness, and marketing effectiveness and provide recommendations
  • Tests and evaluates alternative channel, product, and creative strategies to ensure the most productive and efficient approach
  • Report, track and optimize digital marketing campaigns

 Skills and Qualifications

  • Bachelor's Degree or Diploma in Marketing, or equivalent work experience
  • 2+ years digital marketing experience
  • 2+ years of experience partnering with Tier 1, global or national brands
  • Experience with Google AdWords, and social media advertising
  • Experience with email marketing software programs
  • Experience managing external creative and digital marketing agencies and suppliers
  • Ability to and experience in driving marketing campaigns, product roadmaps, market requirements and customer research
  • Google Analytics and product performance reporting skills
  • Competency in SEO, PPC, email and social media best practices
  • Extremely well organized, detail oriented, creative, and energetic
  • Ability to work under pressure and meet tight deadlines
  • Strong written, verbal and interpersonal communication skills
  • Agency and/or retail experience is an asset
  • Excellent Excel, PowerPoint, Word, and Outlook skills