Are you in love with creating inspiring and creative marketing campaigns? Does marketing for some of the largest retailers in the world appeal to you? Join PNI’s fun and energizing company culture and a marketing department where you are empowered to share, harness and execute on your ideas.
PNI Media is looking for an intermediate level marketing specialist to help support our client marketing initiatives by planning and executing integrated marketing campaigns and programs. Working with autonomy, and owning the success of your assigned clients, the Senior Marketing Specialist plays a vital role in being the direct owner of 2-3 PNI Media client marketing portfolios.
Duties and Responsibilities
Create and implement annual Marketing Plans for assigned clients accounts.
Become the internal brand evangelist for assigned client accounts.
Manage and develop day-to-day marketing relationships with assigned client accounts.
Write creative briefs for creative development and manage projects through to completion, while working with internal copywriter to create engaging content
Coordinate design, production and implementation of online marketing campaigns and promotions
Use a data-driven approach to create digital marketing strategies for clients
Build and manage relationships with internal teams: creative, product management, account management, development, etc.
Plan, maintain and update internal and client marketing schedules
Support business decisions by providing product, industry, market, and competitive analyses
Analyze clients' websites sales performance, usability, competitiveness, and marketing effectiveness and provide recommendations
Work with Lead Marketing Specialist and Director of Marketing & Accounts to identify product and marketing opportunities
Regularly create client facing presentations
Report, track and optimize digital marketing campaigns
Proactively document and create a library of competitors' marketing activities
Assist Lead Marketing Specialist in implementing process improvement initiatives as necessary
Skills and Qualifications
Bachelor’s degree in business or marketing
Minimum of 4 years’ e-commerce or digital marketing experience
2+ years of experience partnering with Tier 1, global or national brands is an asset
Experience managing external creative and digital marketing agencies and suppliers
Strong Google Analytics and product performance reporting skills
Ability to and experience in driving business strategy, product roadmaps, market requirements, and marketing campaigns
Competency in SEO, PPC, email and social media best practices
Extremely well organized, detail oriented, creative, and energetic
Ability to work under pressure and meet tight deadlines
Strong writing and verbal communication skills
Agency experience is an asset
Basic HTML knowledge is an asset
Excellent Excel, PowerPoint, Word, and Outlook skills
Ability to travel in Canada and the US occasionally for client meetings is required