Senior Marketing Specialist

Are you in love with creating inspiring and creative marketing campaigns? Does marketing for some of the largest retailers in the world appeal to you? Join PNI’s fun and energizing company culture and a marketing department where you are empowered to share, harness and execute on your ideas.

PNI Media is looking for an intermediate level marketing specialist to help support our client marketing initiatives by planning and executing integrated marketing campaigns and programs.  Working with autonomy, and owning the success of your assigned clients, the Senior Marketing Specialist plays a vital role in being the direct owner of 2-3 PNI Media client marketing portfolios.

Duties and Responsibilities

  • Create and implement annual Marketing Plans for assigned clients accounts.

  • Become the internal brand evangelist for assigned client accounts.

  • Manage and develop day-to-day marketing relationships with assigned client accounts.

  • Write creative briefs for creative development and manage projects through to completion, while working with internal copywriter to create engaging content

  • Coordinate design, production and implementation of online marketing campaigns and promotions

  • Use a data-driven approach to create digital marketing strategies for clients

  • Build and manage relationships with internal teams: creative, product management, account management, development, etc.

  • Plan, maintain and update internal and client marketing schedules

  • Support business decisions by providing product, industry, market, and competitive analyses

  • Analyze clients' websites sales performance, usability, competitiveness, and marketing effectiveness and provide recommendations

  • Work with Lead Marketing Specialist and Director of Marketing & Accounts to identify product and marketing opportunities

  • Regularly create client facing presentations

  • Report, track and optimize digital marketing campaigns

  • Proactively document and create a library of competitors' marketing activities

  • Assist Lead Marketing Specialist in implementing process improvement initiatives as necessary


Skills and Qualifications

  • Bachelor’s degree in business or marketing

  • Minimum of 4 years’ e-commerce or digital marketing experience

  • 2+ years of experience partnering with Tier 1, global or national brands is an asset

  • Experience managing external creative and digital marketing agencies and suppliers

  • Strong Google Analytics and product performance reporting skills

  • Ability to and experience in driving business strategy, product roadmaps, market requirements, and marketing campaigns

  • Competency in SEO, PPC, email and social media best practices

  • Extremely well organized, detail oriented, creative, and energetic

  • Ability to work under pressure and meet tight deadlines

  • Strong writing and verbal communication skills

  • Agency experience is an asset

  • Basic HTML knowledge is an asset

  • Excellent Excel, PowerPoint, Word, and Outlook skills

  • Ability to travel in Canada and the US occasionally for client meetings is required