Director of Marketing (14 to 16-month Term) - Vancouver, BC

Do you love to create inspiring and creative marketing campaigns whilst growing a marketing team? Does running marketing strategies for some of the largest retailers in the world appeal to you? Join PNI Media’s energizing company culture and a marketing department where you are empowered to share, harness and execute on your ideas.

PNI Media is looking for a Director of Marketing based out of Vancouver, BC. This is a 14-16 month contract position to help support and build our client marketing initiatives by planning and executing integrated marketing campaigns and programs. Working with autonomy, managing a team of 12, and owning the success of your assigned clients, the Director of Marketing plays a vital role in being the direct owner of 4 PNI Media client marketing portfolios.

Reporting directly to the Vice President of Product and Experience, this individual will be responsible for creating, modifying and executing marketing strategies on behalf of PNI’s retail partners, while working closely with PNI product management, projects, sales, account management and customer service.

Key Responsibilities:

  • Develop comprehensive marketing communication plans, incorporating the core goals of each client while respecting their unique brands, customer set and strategy.

  • Oversee the development of the tactical marketing needed to support each clients’ needs

  • Pitch and implement creative and innovative ways to drive sales for clients’ through marketing channels.

  • Develops and implements a company-wide go-to-market plan for new initiatives, working with all departments to execute.

·         Mitigate marketing and promotional escalations.

  • Responsible for PNI Marketing initiatives such as creating proposals and pitching marketing services to new potential clients, create collateral and various campaigns for a multitude of company initiatives.

  • Manage and develop day-to-day marketing relationships with clients.

  • Oversee and help the Marketing Manager implement annual marketing plans for each clients’ accounts.

  • Coordinate design, production and implementation of online marketing campaigns and promotions.

  • Use a data-driven approach to create digital marketing strategies for clients.

  • Build and manage relationships with internal teams: creative, UX, product management, account management, development, etc.

  • Support business decisions by providing product, industry, market, and competitive analysis.

  • Analyze clients' websites sales performance, usability, competitiveness, and marketing effectiveness and provide recommendations.

  • Regularly create client facing presentations.

  • Report, track and optimize digital marketing campaigns.

  • Ensure healthy strong working relationships with all key client stakeholders.

  • Develop and have close oversight of the Marketing team and processes.

  • Cultivate the Marketing function at PNI through hands-on people management, including proactive skills development, coaching and mentorship.

  • Appropriately balance resources against priorities and objectives.

  • Develop standardized metrics by which account performance can be consistently measured.

Skills/ Experience Required:

  • 8+ years’ experience marketing experience in Ecommerce/Tech industry

  • 5+ years’ experience leading a department

  • Bachelor Degree in Marketing or Commerce. ·

  • Ability to thrive in a fast-paced environment to manage multiple projects and tight deadlines

  • Ability to think strategically and execute on ideas effectively

  • Passion for marketing, technology and innovation

  • High-level of accuracy, keen attention to detail and problem solving.

  • Ability to evaluate and develop teams while mentoring and inspiring the team.

  • Proven track record working in driving customer adoption and retention

  • Excellent communication, presentation and influencing skills

  • Analytical and negotiation skills, particularly at executive level

What's It Like to Work at PNI?

At PNI, we never settle for status quo. We’re efficient but diligent. We never forget that our customers are our business. We value teamwork. And above all, we know how to have fun. We love dogs, video games, karaoke, popcorn and foosball. We celebrate our successes, and we hold charity and fitness events throughout the year. In addition to a fitness subsidy, mat leave top-ups, and a dog-friendly workplace, we offer our staff free fitness and yoga classes each week. Come and find out why we’re a consistently award-winning employer. Some of our recent accolades:

  • Canada Top 100 Employers

  • BC's Top Employers

  • SME Canada Top Small & Medium Employers

  • BC's Top Technology Companies

  • Profit 500 Company

PNI Digital Media offers on-demand, personalized print products, transaction processing, and order routing services to the world's largest retailers. We connect consumer-ordered digital content, whether from online, in-store kiosks, desktop software, or mobile phones, with retailers that have on-demand manufacturing capabilities to produce personalized products.