Digital Merchandising Specialist - Vancouver, BC

Do you love creating inspiring and imaginative marketing campaigns? Does the idea of marketing for some of the largest retailers in the world thrill you? Join PNI Digital Media's fun and energizing company culture, and a Marketing team where you’re empowered to share, harness and execute on your ideas.

PNI is in search for a Digital Merchandising Specialist with proven experience in optimizing product positioning and seasonality that drives overall revenue growth. Working at our Vancouver, BC office, you’ll tackle the merchandising and placement of products for our core retailer E-Commerce sites. You’ll also be involved with identifying and bringing to market new design and content opportunities through the PNI Platform, as well as creating closer connections and aligning goals between product development and marketing efforts at PNI. Specific areas of responsibility include:

Product Content

  • Develop a content marketing strategy for each client that adds value and reaches the appropriate audience

  • Create content schedules that coincide with seasonal campaigns and product launches for 8 PNI clients simultaneously

  • Establish a content strategy and partnerships with designers and fulfillment vendors

  • Increase transaction sales revenue by introducing new content for the existing products on the already-established platform; develop and grow additional revenue streams for PNI through product content offering

  • Source new themes and templates for existing and potential new products; identify product and design trends and opportunities in the marketplace for the PNI platform and its clients

  • Work closely with the product management team and align the content strategy with the roadmap to bring the recommendations to market

  • Work closely with the reporting and data analysis teams to monitor and observe product purchase trends

  • Create KPI's for merchandising revenue streams and new opportunities


  • Manage the display and merchandising of products on the site to ensure that the right products and the newest designs are properly displayed and promoted

  • Ensure that marketing assets are featuring the right content, category and product displays are up-to-date, and product descriptions are current

  • Work closely together with the product management team to recommend improvements and upgrades to the merchandising of products through product display, filtering, sorting, searching, and category management tools

  • Work with the Marketing Manager and Account Managers to develop and execute online marketing campaigns for PNI clients that introduce and promote new and existing products, raise awareness, and generate sales

Qualifications and Skills

  • Marketing Degree/ Diploma

  • 3+ years’ experience in a Marketing role

  • 2+ years’ E-Commerce retail merchandising experience

  • Fundamental knowledge of digital marketing, including customer acquisition strategies, content strategy, email marketing and social media marketing

  • Knowledge of SEO best practices, and Google Analytics.

  • Proven experience in contributing to revenue, conversions and key performance metrics through merchandising and content marketing initiatives

  • Strong presentation skills and excellent verbal and written communication skills in English

  • Strong attention to detail and extremely organized

What's It Like to Work at PNI?:

At PNI, we never settle for status quo. We’re efficient but diligent. We never forget that our customers are our business. We value teamwork. And above all, we know how to have fun. We love dogs, video games, karaoke, popcorn and foosball. We celebrate our successes, and we hold charity and fitness events throughout the year. In addition to a fitness subsidy, mat leave top-ups, and a dog-friendly workplace, we offer our staff free fitness and yoga classes each week. Come and find out why we’re a consistently award-winning employer. Some of our recent accolades:

  • Canada Top 100 Employers

  • BC's Top Employers

  • SME Canada Top Small & Medium Employers

  • BC's Top Technology Companies

  • Profit 500 Company

PNI Digital Media offers on-demand, personalized print products, transaction processing, and order routing services to the world's largest retailers. We connect consumer-ordered digital content, whether from online, in-store kiosks, desktop software, or mobile phones, with retailers that have on-demand manufacturing capabilities to produce personalized products.