Senior Marketing Specialist - Vancouver, BC

Do you love creating inspiring and creative marketing campaigns?  Does marketing for some of the largest retailers in the world appeal to you?  Join PNI Digital Media's fun and energizing company culture and a marketing department where you’re empowered to share, harness and execute on your ideas.

PNI’s Vancouver, BC office is looking for a Senior Marketing Specialist to help support our client marketing initiatives by planning and executing integrated marketing campaigns and programs. In this role you'll report to the Marketing Manager, but you'll work with latitude and autonomy, owning the success of your assigned clients. This position plays a vital role in being the direct owner of 2 to 3 PNI Media client marketing portfolios.

Duties and Responsibilities

  • Manage and develop day-to-day marketing relationships with assigned client accounts.

  • Create and implement annual Marketing Plans for assigned client accounts.

  • Write creative briefs for creative development and manage projects through to completion, while working with internal copywriter to create engaging content

  • Develop and implement merchandising strategies for products

  • Coordinate design, production and implementation of online marketing campaigns and promotions

  • Use a data-driven approach to create digital marketing strategies for clients

  • Plan, maintain and update internal and client marketing schedules

  • Support business decisions by providing product, industry, market, and competitive analyses

  • Analyze clients' websites sales performance, usability, competitiveness, and marketing effectiveness and provide recommendations

  • Report, track and optimize digital marketing campaigns

  • Regularly create client facing presentations

  • Proactively document and create a library of competitors' marketing activities

  • Become the internal brand evangelist for assigned client accounts.  Build and manage relationships with internal teams: creative, product management, account management, development, etc.

  • Work with Marketing Manager and Director of Marketing & Accounts to identify product and marketing opportunities

  • Assist Marketing Manager in implementing process improvement initiatives as necessary

Required Education, Skills and Qualifications

  • Bachelor's degree in Business or Marketing

  • 3+ years of experience in a marketing specialist level role, and ready for the next step

  • E-commerce or digital marketing responsibilities.  Agency experience is an asset

  • 2+ years of experience partnering with Tier 1, global or national brands is an asset

  • Experience with product roadmaps, marketing requirements, and marketing campaigns, as well as supporting business strategy

  • Experience managing external creative and digital marketing agencies and suppliers

  • Excellent Excel, PowerPoint, Word, and Outlook skills

  • Strong Google Analytics and product performance reporting skills

  • Competency in SEO, PPC, email and social media best practices. 

  • Basic HTML knowledge is an asset

  • Extremely well organized, detail oriented, creative, and energetic

  • Able to work under pressure and meet tight deadlines

  • Strong writing and verbal communication skills in English

  • Able to travel occasionally in Canada and the US for client meetings

What's it like to work at PNI Digital Media?

At PNI, we never settle for status quo. We never forget that our customers are our business. We're efficient but diligent. We value teamwork. And above all, we know how to have fun. We love dogs, video games, karaoke, popcorn and foosball. We celebrate our successes, and we hold charity and fitness events throughout the year. In addition to a fitness subsidy, mat leave top-ups and a dog-friendly workplace, we offer our staff free fitness and yoga classes each week. Come and find out why we're a consistently award-winning employer. Some of our recent accolades:

  • Canada Top 100 Employers

  • BC's Top Employers

  • SME Canada Top Small & Medium Employers

  • BC's Top Technology Companies

  • Profit 500 Company

PNI builds on-demand personalized print solutions, transaction processing, and order routing services for the world's largest retailers. We connect consumer-ordered digital content, whether from online, in-store kiosks, desktop software, or mobile phones, with retailers that have on-demand manufacturing capabilities, to produce personalized products.