SEO Manager - Vancouver, BC

PNI Digital Media is a leading tech industry e-commerce solutions provider, and we're proud to be one of Canada's Top 100 Employers. We're looking for an experienced SEO Manager to join our team in Vancouver, BC.

In this brand new role, you'll take the lead to develop a comprehensive SEO strategy for the organization and all of our client platforms. You'll also be responsible for leading the creation of SEO plans, and for actioning daily SEO activities. Our ideal candidate is an SEO technician-guru with a deep knowledge of SEO best practices in e-commerce industries. You've been successful at building an SEO strategy almost from scratch in the past, because you'll be analyzing our situation and identifying the necessary steps for PNI to successfully adopt optimal SEO practices.

Key Accountabilities:

Working cross-functionally with our Technical, Development, Product, Marketing, and BI teams, you will:

  • Develop a detailed SEO strategy for our retailers: Costco, Staples and Sam's Club

  • Implement actionable, scalable SEO improvements across all of our platforms

  • Identify and develop on-site SEO strategies to drive the most valuable traffic

  • Develop and implement ethical off-site SEO strategies

  • Develop, compile and present SEO guidelines

  • Monitor and analyze SEO reports, fine-tuning practices as necessary

  • Analyze keywords and SEO techniques used by competitors, as well as review and analyze client sites for areas that can be improved and optimized.

  • Prepare full site audits and work with development team to correct any existing issues

  • Keep updated on white hat and black hat SEO strategies to avoid stay within search engine guidelines

  • Strategize and ideate high-quality keywords and written content topics to use on client websites and for off-page public relations and link-building efforts

  • Work closely with content writing resources (both internally and on client-side) to produce high-quality content in line with SEO strategy

  • Anticipate and prepare for Google algorithm changes, working proactively to minimize impact

  • Develop an understanding of the client's business to ensure their organic search campaigns are delivering against identified goals

  • Manage and develop a team of dedicated SEO specialists

Experience and Skills Required:

  • A degree or diploma in Computer Science, SEO, Marketing, or an equivalent combination of education and experience.

  • 5+ years in SEO, content growth and SEO, all in an e-commerce setting

  • Able to think beyond tactical SEO execution to deliver high-level strategic recommendations for best-in-class SEO

  • Successful implementation of an SEO strategy

  • Proficient with SEO platforms (e.g. MOZ, WebCEO, Ahrefs, Majestic, SEMrush, Google Optimize)

  • Proficient in Google Analytics, understanding reports to support SEO initiatives

  • Experience working with and writing product specifications for developers.

  • Familiarity with HTML and CSS is a plus.

  • Excellent verbal and written communication skills.

  • Outstanding ability to think creatively, strategically, and identify and resolve problems

  • Strong organizational, time management, and analytical skills

  • Ability to work within a team and independently

What's It Like to Work at PNI?

At PNI, we never settle for status quo. We're efficient but diligent. We never forget that our customers are our business. We value teamwork. And above all, we know how to have fun. We love dogs, video games, karaoke, popcorn and foosball. We celebrate our successes, and we hold charity and fitness events throughout the year. In addition to a fitness subsidy, mat leave top-ups, and a dog-friendly workplace, we offer our staff free fitness and yoga classes each week. Come and find out why we're a consistently award-winning employer. Some of our recent accolades:

  • Canada Top 100 Employers

  • BC's Top Employers

  • SME Canada Top Small & Medium Employers

  • BC's Top Technology Companies

  • Profit 500 Company

PNI Digital Media offers on-demand, personalized print products, transaction processing, and order routing services to the world's largest retailers. We connect consumer-ordered digital content, whether from online, in-store kiosks, desktop software, or mobile phones, with retailers that have on-demand manufacturing capabilities to produce personalized products.