Marketing Specialist (12-month term) - Vancouver, BC

Are you in love with creating inspiring and creative marketing campaigns? Does marketing for some of the largest retailers in the world appeal to you? Join PNI Digital Media's fun and energizing company culture and a marketing department where you are empowered to share, harness and execute on your ideas.

The Position:  

PNI is looking for an intermediate level marketing specialist to help support PNI's client marketing initiatives by planning and executing integrated marketing campaigns and programs for a 12 – 14 month maternity leave contract. The successful candidate will have had a couple years' experience as a coordinator and is now seeking new challenges and more responsibility to advance their marketing career.

 Duties and Responsibilities

  • Develop day-to-day marketing relationships with major client accounts

  • Write creative briefs for creative development and manage projects through to completion, while working with internal copywriter to create engaging content

  • Coordinate design, production and implementation of online marketing campaigns and promotions

  • Use a data-driven approach to create digital marketing strategies for clients

  • Build and manage relationships with internal teams: creative, product management, account management, development, etc.

  • Plan, maintain and update internal and client marketing schedules

  • Support business decisions by providing product, industry, market, and competitive analyses

  • Analyze clients' websites sales performance, usability, competitiveness, and marketing effectiveness and provide recommendations

  • Work with Marketing Manager and Product Managers to identify product and marketing opportunities

  • Support Marketing Manager in client facing presentations

  • Report, track and optimize digital marketing campaigns

  • Document and create a library of competitors' marketing activities

  • Assist Marketing Manager in implementing process improvement initiatives as necessary

Skills and Qualifications 

  • Bachelor's Degree or Diploma in Marketing, or equivalent work experience

  • 2+ years digital marketing experience

  • 2+ years of experience partnering with Tier 1, global or national brands

  • Experience managing external creative and digital marketing agencies and suppliers

  • Ability to and experience in driving marketing campaigns, product roadmaps, market requirements and customer research

  • Google Analytics and product performance reporting skills

  • Competency in SEO, PPC, email and social media best practices

  • Extremely well organized, detail oriented, creative, and energetic

  • Ability to work under pressure and meet tight deadlines

  • Strong written, verbal and interpersonal communication skills

  • Agency and/or retail experience is an asset

  • Excellent Excel, PowerPoint, Word, and Outlook skills

  • Basic HTML knowledge is an asset

  • Ability to travel occasionally for client meetings is required

What's it like to work at PNI Digital Media? 

At PNI, we never settle for status quo. We never forget that our customers are our business. We're efficient but diligent. We value teamwork. And above all, we know how to have fun. We love dogs, video games, karaoke, popcorn and foosball. We celebrate our successes, and we hold charity and fitness events throughout the year. In addition to a fitness subsidy, mat leave top-ups and a dog-friendly workplace, we offer our staff free fitness and yoga classes each week. Come and find out why we're a consistently award-winning employer. Some of our recent accolades:

  • Canada Top 100 Employers

  • BC's Top Employers

  • SME Canada Top Small & Medium Employers

  • BC's Top Technology Companies

  • Profit 500 Company

PNI builds on-demand personalized print solutions, transaction processing, and order routing services for the world's largest retailers. We connect consumer-ordered digital content, whether from online, in-store kiosks, desktop software, or mobile phones, with retailers that have on-demand manufacturing capabilities, to produce personalized products.