Do you love to create inspiring and creative marketing campaigns? Does marketing for some of the largest retailers in the world appeal to you? Join PNI Digital Media's fun and energizing company culture and a marketing department where you are empowered to share, harness and execute on your ideas.
PNI is looking for an intermediate level Marketing Specialist to help support our client marketing initiatives by planning and executing integrated marketing campaigns and programs for a 12 – 14 month maternity leave contract. The successful candidate has a couple of years' experience in a junior level role, and is now seeking new challenges and more responsibility to advance their career.
Duties and Responsibilities
Develop day-to-day marketing relationships with major client accounts
Write creative briefs for creative development and manage projects through to completion, while working with internal copywriter to create engaging content
Coordinate design, production and implementation of online marketing campaigns and promotions
Use a data-driven approach to create digital marketing strategies for clients
Build and manage relationships with internal teams: creative, product management, account management, development, etc.
Plan, maintain and update internal and client marketing schedules
Support business decisions by providing product, industry, market, and competitive analyses
Analyze clients' websites sales performance, usability, competitiveness, and marketing effectiveness and provide recommendations
Work with Marketing Manager and Product Managers to identify product and marketing opportunities
Support Marketing Manager in client facing presentations
Report, track and optimize digital marketing campaigns
Document and create a library of competitors' marketing activities
Assist Marketing Manager in implementing process improvement initiatives as necessary
Skills and Qualifications
Bachelor's Degree or Diploma in Marketing, or equivalent work experience
2+ years digital marketing experience
2+ years of experience partnering with Tier 1, global or national brands
Experience managing external creative and digital marketing agencies and suppliers
Ability to and experience in driving marketing campaigns, product roadmaps, market requirements and customer research
Google Analytics and product performance reporting skills
Competency in SEO, PPC, email and social media best practices
Extremely well organized, detail oriented, creative, and energetic
Ability to work under pressure and meet tight deadlines
Strong written, verbal and interpersonal communication skills
Agency and/or retail experience is an asset
Excellent Excel, PowerPoint, Word, and Outlook skills
Basic HTML knowledge is an asset
Ability to travel occasionally for client meetings is required
What's it like to work at PNI Digital Media?
At PNI, we never settle for status quo. We never forget that our customers are our business. We're efficient but diligent. We value teamwork. And above all, we know how to have fun. We love dogs, video games, karaoke, popcorn and foosball. We celebrate our successes, and we hold charity and fitness events throughout the year. In addition to a fitness subsidy, mat leave top-ups and a dog-friendly workplace, we offer our staff free fitness and yoga classes each week. Come and find out why we're a consistently award-winning employer. Some of our recent accolades:
Canada Top 100 Employers
BC's Top Employers
SME Canada Top Small & Medium Employers
BC's Top Technology Companies
Profit 500 Company
PNI builds on-demand personalized print solutions, transaction processing, and order routing services for the world's largest retailers. We connect consumer-ordered digital content, whether from online, in-store kiosks, desktop software, or mobile phones, with retailers that have on-demand manufacturing capabilities, to produce personalized products.