PNI Digital Media is a leading tech industry e-commerce solutions provider, and we're proud to be one of Canada's Top 100 Employers. We're looking for an experienced SEO Manager to join our team in Vancouver, BC.
In this brand new role, you'll take the lead to develop a comprehensive SEO strategy for the organization and all of our client platforms. You'll also be responsible for leading the creation of SEO plans, and for actioning daily SEO activities. Our ideal candidate is an SEO technician-guru with a deep knowledge of SEO best practices in e-commerce industries. You've been successful at building an SEO strategy almost from scratch in the past, because you'll be analyzing our situation and identifying the necessary steps for PNI to successfully adopt optimal SEO practices.
Working cross-functionally with our Technical, Development, Product, Marketing, and BI teams, you will:
Develop a detailed SEO strategy for our retailers: Costco, Staples and Sam's Club
Implement actionable, scalable SEO improvements across all of our platforms
Identify and develop on-site SEO strategies to drive the most valuable traffic
Develop and implement ethical off-site SEO strategies
Develop, compile and present SEO guidelines
Monitor and analyze SEO reports, fine-tuning practices as necessary
Analyze keywords and SEO techniques used by competitors, as well as review and analyze client sites for areas that can be improved and optimized.
Prepare full site audits and work with development team to correct any existing issues
Keep updated on white hat and black hat SEO strategies to avoid stay within search engine guidelines
Strategize and ideate high-quality keywords and written content topics to use on client websites and for off-page public relations and link-building efforts
Work closely with content writing resources (both internally and on client-side) to produce high-quality content in line with SEO strategy
Anticipate and prepare for Google algorithm changes, working proactively to minimize impact
Develop an understanding of the client's business to ensure their organic search campaigns are delivering against identified goals
Manage and develop a team of dedicated SEO specialists
Experience and Skills Required:
A degree or diploma in Computer Science, SEO, Marketing, or an equivalent combination of education and experience.
5+ years in SEO, content growth and SEO, all in an e-commerce setting
Able to think beyond tactical SEO execution to deliver high-level strategic recommendations for best-in-class SEO
Successful implementation of an SEO strategy
Proficient with SEO platforms (e.g. MOZ, WebCEO, Ahrefs, Majestic, SEMrush, Google Optimize)
Proficient in Google Analytics, understanding reports to support SEO initiatives
Experience working with and writing product specifications for developers.
Familiarity with HTML and CSS is a plus.
Excellent verbal and written communication skills.
Outstanding ability to think creatively, strategically, and identify and resolve problems
Strong organizational, time management, and analytical skills
Ability to work within a team and independently
What's It Like to Work at PNI?
At PNI, we never settle for status quo. We're efficient but diligent. We never forget that our customers are our business. We value teamwork. And above all, we know how to have fun. We love dogs, video games, karaoke, popcorn and foosball. We celebrate our successes, and we hold charity and fitness events throughout the year. In addition to a fitness subsidy, mat leave top-ups, and a dog-friendly workplace, we offer our staff free fitness and yoga classes each week. Come and find out why we're a consistently award-winning employer. Some of our recent accolades:
Canada Top 100 Employers
BC's Top Employers
SME Canada Top Small & Medium Employers
BC's Top Technology Companies
Profit 500 Company
PNI Digital Media offers on-demand, personalized print products, transaction processing, and order routing services to the world's largest retailers. We connect consumer-ordered digital content, whether from online, in-store kiosks, desktop software, or mobile phones, with retailers that have on-demand manufacturing capabilities to produce personalized products.